Upper-level management
Having their eyes on the future,they are innovational,with the idea of service/communication/collaboration/peace/society responsibility/sharing the happiness of company and staff growing up together! They make the strategy fitting to the variability and take it into action! They insist on accepting that all staffs are the most valuable property of the company!

Middle-level management
They have the customers in mind,with the feeling of self-confidence/efficiency/honesty/peace.

Staff
They have the company in mind,with feling of unity/innovation/technology/hard struggle.